Essays and Opinion

Getting AI Right By Getting It All Wrong, Pt.3 – Machine Learning, Marketed

Analysis itself is an ancient human practice, and ‘analytics’ merely the evolving set of tools [...]

Getting AI Right By Getting It All Wrong, Pt.2 – Modern Data, Analytics, and the Field of Business Intelligence

Few industries have been as fast-growing or consequential as tech, and few technologies within the [...]

Getting AI Right By Getting It All Wrong – Pt. 1: Introducing Phaedrus Insights

Today, “AI”, or so-called “Artificial Intelligence”, is everywhere – its surge backed by tall promises [...]